1.  WRITING

• Creating the right book—it’s all about the book
• Writing that hooks
• Finding your voice
• The two biggest mistakes that authors make (and how to not make them)
• Analysis of your book with suggestions

2.  PUBLISHING

• 2017 Publishing world overview; changes, trends and what you must know
• A look at how successful authors break into the industry; case studies
• Publishing options: pros and cons
  • Self-Publishing (prints-on-demand (POD), ebooks, small/big press, distribution)
  • Traditional Publishing
    • Direct to publisher
    • Work with an agent
      • How to find an agent who will want you
      • The agent query letter—what to do . . . and what not to do
• Book Design—how most self-published authors kill their book’s chance for success before they’re even published—and how not to

3.  MARKETING

• The Christmas Box story. How I sold 8 million copies of my first book.
• My personal book marketing strategy. (Confidential)
• How to identify, strategize and promote your unique marketing proposition.
• Create your own marketing strategy / media notebook.
• Earned, Owned and Paid Media: How, when and where to use them.
  • Public Relations and Social Media. Press Release. Creating your Press book.
  • Paid media. Return on Investment. (ROI) What mediums work best for what kinds of books.
  • Owned media. Building your platform.
• How to make a booksigning event work. (Psychological tricks!)